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Friday, 1 June 2012

D's B's Brand Efficacy: The Beckham Factor


Unquestionably a brand in his own right, how far an audience will the David Beckham Factor reach for employing businesses? 




Here are the latest snapshots of the football pin-ups branding showcases. 

Thursday, 31 May 2012

Social Network Infographics 2012


A complimentary selection of 

Social Network Infographics



Friday, 25 May 2012

Euro 2012 - Nike's Time is Now #makeitcount



So Adidas didn't create as much hype as was expected, but here to pave the way of powerful brand engagement...

My Time is Now Stars include:
Sneijder, Neymar, Pato, Ribery
Ronaldo, Iniesta, Balotelli & Pep Guardiola...


...Oh yes, & 
Lebron James

 Nike have hit the preverbial nail with a Euro 2012 focused star-studded interactive viral #makeitcount


Monday, 14 May 2012

Marketing Careers - Saatchi & Saatchi, WPP & Me...


Exercising utilities of research, analysis, branding, development, creativity and communications should offer scope for professional acclaim and progression



But is it that simple?

Thursday, 3 May 2012

New York Festival International Advertising Awards - Embrace Life

Awarded a Gold World Medal at the New York Festival International Advertising Awards 

- all at the price of peanuts...






Tuesday, 1 May 2012

Controversial and Disturbing Print Ads


Designed to stun, but to what extent do you 'enjoy' brand marketing? 

Where do you draw the line?

Sunday, 29 April 2012

HSBC Marketing: Cultural Kudos to Culture

The World's Local Bank, HSBC


Encompasses values which drive any marketers admiration of marketing strategy and communication

Tuesday, 24 April 2012

Future Evolution of Smart Phones

Mobile Life, by TNS

Just to summarise the direction our mobile world is set to evolve...



It is purely a matter of time before we will refer, acknowledge, inform and purchase anywhere and everywhere we go









TNS understands individual human behaviours and attitudes across every culturaleconomic and political region of the world


I was informed at a digital event today that significant adoption of smart phone technology and usage is expected by 2013 (originally predicted 2014)

London 2012 Olympic Football Fixtures



Olympics Football 2012

Print your fixtures list here...

Friday, 20 April 2012

Apple Marketing Strategy - A History of Adverts

Orchard of Apple Adverts

which shaped the most powerful business today...

Tuesday, 17 April 2012

Marketing and Psychology - A Marketer's Traits

Marketer's Traits 

-Creative? Ad Hoc? Unorganized?...

Wednesday, 11 April 2012

Adidas - take the stage


The culture of advertising and the price of endorsements -

So... how much for Derrick Rose?...

Thursday, 5 April 2012

Alcohol + Brands + Playtime

Finding it very difficult right now to contain my


LOVE 


of this concept from DESIGN FETISH: Kid-Themed Booze Bottle


Monday, 2 April 2012

Branding Viral Marketing

Marketers: Check out these favourite virals of 2011/12


"The industry so vast, opinion formers, mediators, experts and analysts offer insight from any angle you choose to read but take a step back understand how their interests reflect yours."

Thursday, 29 March 2012

Fresh Food? Restaurant Secrets Revealed...

 

Too Good To Be Fresh?

Fresh, Sous-Vide, Frozen, Chilled, Ambient, Cooked, Half-Cooked, Chopped, Diced, Sliced - Secrets uncovered in all its glory

Tuesday, 20 March 2012

Nando's Marketing Strategy: Elliot Gleave > E.G > Example

Dining Cult Rising

How Nando's Cultured Celebrity Endorsement and Subliminal Resonant Enforcement into a winning marketing strategy


Tuesday, 13 March 2012

Darwinism Social Theory

Underpin, by Darwin

Jest not, Charles offers the backbone in standing up to adversity...

Sunday, 11 March 2012

Sawadee & Welcome



"a fascinating realm of psychology and business" a warm welcome to my blog...