Euro 2012 - Nike's Time is Now #makeitcount

So Adidas didn't create as much hype as was expected, but here to pave the way of powerful brand engagement...

My Time is Now Stars include:
Sneijder, Neymar, Pato, Ribery, Ronaldo, Iniesta, Balotelli & Pep Guardiola...


...Oh yes, & Lebron James

 Nike have hit the preverbial nail with a Euro 2012 focused star-studded interactive viral #makeitcount

HSBC Marketing: Cultural Kudos to Culture

The World's Local Bank, HSBC

Encompasses values which drive any marketers admiration of marketing strategy and communication

Apple Marketing Strategy - A History of Adverts

Orchard of Apple Adverts

which shaped the most powerful business today...

Adidas - take the stage

The culture of advertising and the price of endorsements -

So... how much for Derrick Rose?...

Branding Viral Marketing

Marketers: Check out these favourite virals of 2011/12

"The industry so vast, opinion formers, mediators, experts and analysts offer insight from any angle you choose to read but take a step back understand how their interests reflect yours."