Adidas - take the stage

The culture of advertising and the price of endorsements -

So... how much for Derrick Rose?

Sports Brands are the most current of advertisers sponsoring / endorsed by...

all number of athletes / celebrities

all number of sports teams 

and collectively driving 

innovation 

and 

empowerment 

around the world

Aiming to "Celebrate London and Inspire the Rest of Britain 

Adidas have recently launched their campaign for 2012:

take the stage

cast: 

David Beckham

Wretch 32
Victoria Pendleton
Louis Smith
Tom Daley
Keith Lemon
Example


But who is the strongest brand?

Derrick Rose is having a very, very good ending to his 2011. Earlier this month, Rose and the Chicago Bulls announced that he was signing a five-year, $95 million contact extension. As a member of the Bulls, Rose has a high chance of returning to the Easter Conference Finals this season - and possibly even the NBA Finals. And, maybe best of all, ESPN's Marc Stein recently reported that Adidas may be positioning themselves to offer Rose a "lifetime" sneaker contract. The proposed contract?

         Somewhere in the neighbourhood of ten years for $250 million...

 Swings & Roundabouts

                                 ...

& 100 days until the Olympics...
(at the time of this blog - click "100 days" for update)