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Apple Marketing Strategy - A History of Adverts


Orchard of Apple Adverts

which shaped the most powerful business today...




Apple - CORE to the

 World today

Regular as clockwork is Apple to the headlines however a cult it may be, but
take a step back and appreciate the campaigns at the cross head of the revolution.


Apple Cultural Marketing

How did it get there? See their evolution of advertising below

Original Powerbook Ad 1998


Daft Punk iPod 2006


U2 iPod 2006



Mac v PC US 2008



Mac v PC UK 2008


iPad 3 2012


iPhone & Samuel L Jackson 2012


Surpassing $600bn (£379bn) in value for the first time (April 2012), Apple has affirmed its position as the world's most valuable firm, but that is not surprising for most of us...
So my iPad 3 will be arriving in 2 days....



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