Marketing Careers - Saatchi & Saatchi, WPP & Me...

Exercising utilities of research, analysis, branding, development, creativity and communications should offer scope for professional acclaim and progression

But is it that simple?

A 

Professional Lens 

on a 

Throwaway Camera

To envisage marketing utopia would conjure a temple of 

flanked by gardens of 

but to place upon perspective would shower shards of 

constriction seeded in 

ulterior vision 

and incoherence to the role 

of marketing within 

business development 

and longevity 

Nature Vs Nurture

Junior marketers (and by that I mean those new to marketing) face the battle for recognition in their efforts to offer vision and creativity to their brand.

But I beg the question to those experienced readers about the value of vision in marketers.

It would seem that many creative and digital agencies are abundant in designers, visionaries and creative whiz kids, but how are these skills applied to a non-creative and non-digital platform?

or is the answer simply that we are in the wrong industry?

SWOT Yourself

The most difficult environment for junior marketers is to understand how their role and industry align to the career path self-paved in the idealistic mind.



However, within the industries of the world, the nature of the business and it's link to the role you exercise can leave you pigeon-holed early in your career.

What is the scope for development within the industry you are interested in? 

Don't Sell Yourself Short

Understand what you want from your career and the role you wish to undertake. Yes, we hear tales of Google & Facebook harnessing maximum creative potential from their employees through nurture... 

With this in mind, ensure that the environment in which you will be working in, compliments your way of working, be it free-spirited creativity and innovation or head-down number crunching formulae.

Choose Your Industry - Th!nk PeStLe

Have you a passion for FMCG like the author of this post or maybe you're a digital guru perplexing others with your understanding of coding, an advertising visionary or psychologist driven by consumer insight, consider how you wish to apply those skills.

Greater public welfare?

Global brands?

Data houses?

Marketing Agencies?

Food Businesses?

Automotive Businesses?

Value Yourself  

For you application, you offer value, in your employment, you are remunerated and in your efforts, they achieve profit.

A cyclical process in which both parties should negotiate understandingly and conceptually with consistent vision for professional development and profitability.

Don't sell yourself short. Be confident in your own ability to champion the role and exceed the expectations of you. 

*Do not think you are bigger than the company, you should value the company as catalysts to your career milestones... Respect your counter and in turn seek solace in together nurturing success in acclaim


Might I apply to
Saatchi & Saatchi 
or 
WPP?