D's B's Brand Efficacy: The Beckham Factor

Unquestionably a brand in his own right, how far an audience will the David Beckham Factor reach for employing businesses? 

Here are the latest snapshots of the football pin-ups branding showcases. 

Samsung's Olympic Games Ambassador displays precise footwork with a 15ft wall of drums, the Galaxy Note and the illustrative capabilities enabled by the S Pen.

Beethoven's Ode To Joy

This effort from Samsungoffers simple but effective communication on their importance as a brand by offering a casual art themed projection to reinforce their role as London 2012 sponsors and with Beckham the face of the Samsung brand, London 2012 and generally Beckham being Beckham, the marriage of such into a marketing ploy offered 

power communications without fireworks to draw attention.

Elle - July 2012

Men's Health - March 2012

H&M - 2012

Beckham is the highest-paid player in Major League Soccer but the £4m basic he earns with LA Galaxy where he signed a new two-year contract in January is. not his main income stream. The Sunday Times Sport Rich List notes that this is a fraction of his annual earnings of £25m from grooming products and endorsements with such companies as Adidas and perfume maker Coty.

Two deals this year with Samsung and Sainsbury added £7m to his wealth.  His company, Footwork Productions, paid him nearly £86m in salary and dividends from 2002-2010.   Former Spice Girl Victoria Beckham has a fashion brand valued at £30m.

He can pick and choose what he does.  He felt able to turn down a Paris Saint-German contract worth £8m to stay in California with his family.   Although football is not a top Olympic sport, he will add lustre to the British team and hence do no harm to his own profile.