HSBC Marketing: Cultural Kudos to Culture

The World's Local Bank, HSBC

Encompasses values which drive any marketers admiration of marketing strategy and communication

A project brief to deliver a

local message to a global audience

HSBC can only be applauded for their execution of brand

communication in 2011/12 to further reinforce brand

activity including sponsorship of major sporting events

Here are a short selection of adverts which succeeded HSBC's 'The Worlds Local Bank' strategy:

Kudos to HSBC's Marketing Communications in clearly standing apart from the competition

(of Barclays 'commentary meets analogical approach', Halifax's 'subdued choir collation')

in delivering brand values consitently across a global audience

HSBC's international network comprises around 7,200 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa