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Friday, 25 May 2012

Euro 2012 - Nike's Time is Now #makeitcount



So Adidas didn't create as much hype as was expected, but here to pave the way of powerful brand engagement...

My Time is Now Stars include:
Sneijder, Neymar, Pato, Ribery
Ronaldo, Iniesta, Balotelli & Pep Guardiola...


...Oh yes, & 
Lebron James

 Nike have hit the preverbial nail with a Euro 2012 focused star-studded interactive viral #makeitcount




The new 'My Time is Now' advert showcases France vs Netherlands in a star-studded football match in light of the European Championship 2012 to be held in Poland & Ukraine which commences 8th June.




The storyboard is an amalgamation of feats from Nike in their search to capture those deepest hungers to succeed. Nike summarise their quest to find those future rising stars and give light to their talents on the big stage, and what a grand stage have they been exhibited #makeitcount




Through an interactive video, viewers are exposed to a number of true brand engagement whereby user-experience is only heightened and reinforced.




An advert packed with exhilaration, excitement, engagement and wit are executed with utmost kudos to Nike as yet again, another marketing campaign to supersede their rivals. 








If this is a taster of what to come, then marketing and brand enthusiasts alike will be tingling with anticipation of an Olympic theatre for power brand Nike to perform.




0:05 - Falcao 
0:10 - Van der Wiel 
0:13 - Sneijder 
0:22 - Lloris e Netinho 
0:33 - Strootman 
0:40 - Van Der Vaart 
0:44 - Mamadou Sakho 
0:51 - M'vila 
1:05 - Ronaldo 
1:08 - Ribery 
1:10 - C.Ronaldo 
1:14 - Gotze e Ozil 
1:15 - Chicharito 
1:21 - LeBron James 
1:24 - Iniesta e Pique 
1:33 - Laurent Blanc 
1:34 - Neymar 
1:37 - Pato 
1:52 - Wilshere 
1:53 - Nasri 
1:56 - Arda Turan 
1:58 - Pastore 

1- Pep Guardiola 
2- A Chance 
3- Vestiário 
4- Barbearia Nike 
5- Treino CR7 
6- Fueland 
7- Nike Butter World 
8- Sonic x Vapor 
9- QI Futebolístico 

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