Awarded a Gold World Medal at the New York Festival International Advertising Awards
- all at the price of peanuts...
Costing just £47,000 this low budget British road safety advert was named one of the World's best after becoming a YouTube hit with over 14 million views
The United Nations plans to buy it along with the US military service for use in training recruits and countries as far afield as Argentina, Australia and Albania want it for road safety campaigns
Marketing and Advertising simplified in-line with emotional content has reinforced this message and duly acknowledged in the marketing world as the epitome of simplistic marketing brilliance
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